With the Luna One, we wanted to make a truly incredible watch that adds to the ever-growing
reputation of the microbrand watch world. We wanted to offer a product which proves that
microbrands are able to compete with, and go toe-for-toe with, the big-name brands in regards
to build quality, design and customer service.
With the Luna One we believe we have achieved that goal. Our aim is for every watch to be built
and finished to the level you'd expect to find on a watch at much higher price points than the
Luna One. Premium quality, without the premium price. Sign up to our free mailing list to stay
up to date and be the first to be notified of all news and launch information!
Estimated KS launch price £549
The Luna One design began back in late 2017 as a personal, one-off project that resulted in two prototype
watches. The positive feedback received off of the back of this project led to a desire and drive to further evolve the Luna One
aesthetic and delve further into the world of watch design.
We wanted our new project to represent the brand's ethos and to evoke a feeling of design
harmony, fusing the concept of luxury form and high function with industrial sensibilities;
that's why LPW Watch Co has fully devoted its efforts into the creation and evolution of
the Luna One dive watch. In order to achieve the desired result, the design focuses deeply
on the use of bold, monochromatic colours and the study of careful and purposeful lines
and structure. Designed with the spirit of vintage dive watches of the 1970s in mind, the
Luna One offers a high level of water resistance, bright luminescence, and bold legibility.
Introducing: The Luna One
Introducing the Luna One dive watch, the first release from LPW Watch Co. This watch has been two
years in the making and it was designed with the spirit of vintage dive watches of the 1970s in
mind. Every element of the watch was thought out in great detail with nothing rushed. For
example, the straight-edged lug space allow wearers to customise their watch with different
straps and bracelets without the unsightly gap seen when matching traditional, curved-edge lug spaces.
We aim to launch the Luna One via the Kickstarter Crowdfunding platform in March/April 2020 but
want to make sure everything is perfect first. We expect the price to be around £549 at launch,
but we will also be offering a very limited amount of discounted ‘Early Bird’ price slots, so
sign up to our mailing list to stay up to date with all the news regarding the launch!
Estimated KS launch price £549
The Sellita SW200-1 is a modern enhancement of the well-known ETA 2824-2 and can be found in offerings from many other microbrands and start-ups right through to big-name brands.
It also has some important and functional improvements over the ETA such as an extra jewel (for 26 jewels in total) to reduce friction to the upper barrel arbor, thus helping further increase the movement’s longevity and durability. The Sellita SW200-1 affords the Luna One a power reserve of 38 hours, automatic and manual winding, hacking seconds and a date complication at three o’clock. It runs at 28,800vph or 4Hz.
The Luna One case is made from high-quality 316L stainless steel. 316L is an austenitic alloy, meaning that it gains corrosion resistance from the use of a non-magnetic solid solution of ferric carbide in the manufacturing process.
In addition to chromium and nickel, 316L stainless steel contains molybdenum, which also makes it more durable and stronger at high temperatures when compared to standard stainless steel. The addition of the molybdenum in the alloy is also what helps it to resist pitting and the other corrosive effects of salt water, making it the industry-standard choice for use in dive watches and marine tools.
The Luna One uses a 120-click unidirectional bezel. This means that the bezel can be used to time activities with great accuracy, whether that’s diving 20m under the surface of the Red Sea, or simply cooking a meal in the kitchen.
The bezel insert itself is made from sapphire, meaning it is highly scratch resistant. For night time lighting conditions, the entire minute track on the sapphire bezel is fully lumed to enable easy reading in the darkest environments.
Sapphire glass has extraordinary technical properties but it’s also very difficult to process as it requires very high temperatures, extreme pressures and long manufacturing times, as well as very expensive, specialist tools.
Sapphire is used for crystals by most, if not all, of the high-end watch brands thanks to its scratch resistance and durability. Synthetic sapphire is always used over natural sapphire because it can be produced in a controlled environment. This means that all the impurities that occur in natural sapphire can be removed. These impurities reduce the clarity as well as the internal structural stability in natural sapphire.
Sapphire crystals are more reflective than their mineral glass counterparts due to their higher index of refraction - Applying an AR coating limits this reflection to a very low level and allows for a high degree of legibility with minimal reflections in bright lighting conditions.
Very often, lines and marks on the top surface of a sapphire crystal are mistaken for scratches but are actually a scratched AR coating, or just an AR coating wearing off after time. An AR coating on the side of the crystal provides an equally high level of AR performance while preventing the possibility of scratches or damage.
One of the key features of any watch is legibility in all conditions. With the Luna One being designed as a dive/tool watch, this need for legibility is even more important.
With this in mind there was only one choice - to use the best possible luminous compound available to us so that our wearers can rely on their Luna One watch in all conditions. The dial, and the bezel, both use Swiss-made BGW9 Superluminova®. In natural light it will look white, but once charged, and in the absence of natural light, it will glow an intense blue colour.
Hands & Markers
The hour markers on the Luna One dial are applied rather than printed. This helps them to create extra depth to the dial design as well as offer greater protection to the lumunious compound.
The hands were custom designed to compliment the overall desired aesthetic of the Luna One. After much trial and error we chose the boxed, syringe-style hands you see before you, completing the dial’s harmony of vintage tool-watch vibe mixed with modern design chic.
An important part of any watch is, of course, the strap. It needs to be fit for both form and function. With the Luna One having a big part of its identity firmly rooted in its tool watch sensibilities, we decided that the only option was to offer it on a custom stainless steel bracelet as standard to ensure that it benefits from the same enhanced corrosion-resistant and durability qualities as the case.
Another element of the bracelet design was that we wanted to avoid the standard Oyster-style bracelet. Many watch enthusiasts and collectors will inevitably have at least one Oyster-style bracelet in their collection. We wanted to offer something new and unique so we spent a lot of time working on a bracelet design that kept the important function factors in mind, whilst also offering a fresh and different aesthetic to the majority available in the dive/tool watch market.
Our main priority is to our customers, to ensure they can be proud of wearing their LPW Watch Co
watches. That's why we use only the finest components and materials available to us in the
construction of the Luna One.